Character

Ester is the source of RAB2B’s entrepreneurial spirit and creative drive, starting the agency as a one-woman business out of her native Colombia. She is known by clients and colleagues as “The Brand Whisperer.” Ester is a master at cracking the code for electrifying customer experiences and strategic communications that unlock hidden brand value.

Our graphic-tee-wearing, highly involved, visionary leader of the pack, Boris has transformed RAB2B into the globally influential agency that it is today: results-focused, digital-minded and all about B2B. He is the force behind our promise to drive business outcomes for clients at every turn and our commitment to approach every project as a partnership. Boris has elevated Ester’s legacy while serving as an unwavering pillar of support for an ever-growing team—and he’s just getting started.

Miguel is a passionate squash player who’s amazed by the creations of nature—especially the beautiful green mountains of Colombia. Miguel has discovered talent in the most unusual places and believes that strong relationships develop in extraordinary environments. These qualities have made him crucial in managing the RAB2B business and digital transformation initiatives.

A proud wife and mother to her sons (plus two felines named Fudge and Teddy), Roxana is drawn to RAB2B’s foundation of family values and how the agency works together as a team to make each other better every day. It’s no wonder that she’s also a people management expert at the agency. Her upbeat and kind personality is what draws us to her—not to mention, she makes sure we all get our paycheck.

French by origin (and accent), Alex met her Colombian husband in Qatar and lives in Denver, Colorado as a former Miamian. She lives her life globally and shares her expertise generously—championing diversity and fairness at every opportunity. She’s committed to RAB2B through shared core values: empathy, integrity, respect, honesty and flexibility. But don’t let that fool you. She’s competitive by nature and can be found tearing up the slopes in her off time.

Andy is an avid Formula 1 fan who enjoys watching races around the world with his family. When he isn’t designing campaign strategy, mentoring RAB2B teams or chatting with clients, he unwinds by reading fantasy and sci-fi novels or producing music. What he loves most about RAB2B are the friendships he’s developed over the years: “The relationships that we’ve built transcend the business. I’m still friends with many of our past clients.”

Suzie loves communication, which makes her the perfect fit to lead our new and emerging accounts. She proactively sets expectations, explains our process, makes new requests operational and introduces new clients to the RAB2B approach. Accessible and experienced, Suzie quickly becomes a reliable go-to by delivering on her promises from day one.

Passionate. Resourceful. A perfectionist. These are only a few ways to describe uber-talented Creative Director, OddO. He believes that by striving for the best outcome, going the extra mile and delivering outstanding work, you’re rewarded with unbreakable trust. It’s this approach to marketing that’s made him many other things at RAB2B: mentor, visionary and a creative leader always willing to push the boundaries to amaze his clients. “RAB2B is like a family where we all share a passion for creativity and professionalism.”

Felipe loves typography, graphic design and his pet cat Frisco. He works closely with designers every day, creating the best possible design solution for every task. Detail-oriented and hell-bent on his standards for quality, Felipe is invaluable at the brand level and a conceptual whiz, often called upon for packaging design, highly personalized work and our coolest print pieces. When he isn’t bringing these skills to a project at RAB2B, you can find him running by the beach, riding motorcycles and mountain biking.

As Technology Director, Steve makes sure all digital initiatives are running smoothly and looking just as good. When he isn’t deep into development, he’s teaching his three children ‘90s slang and probably cringing at their music choices. We think the cringing might be the other way around…psych!

When Anna feels life is too complicated, she reaches for a spoonful of Nutella. If only everything could be so simple! But that’s just where Anna’s motivations come into play. She believes in simplifying client relationships and making their engagement easier. Her expertise in B2B marketing started on the client side in her native Venezuela. Currently, Anna enjoys the creativity and innovation that she experiences working on the agency side with our Latin American and U.S. accounts, from our offices in Miami.

Kathya has been immersed in the digital marketing world since the beginning of her professional career. She has grown organically from managing paid social accounts to optimization to content creation and now oversees a unified everything. When she’s not at work, she is binge watching a healthy six season, 20 episodes per season serial killer show on Netflix while baking cakes.

A veteran RAB2B account leader, Jose is part creative, part group supervisor and part digital marketing aficionado. He loves collaborating with his team and his clients daily. When he isn’t focused on a campaign, you can find him enjoying his creativity through photography—especially landscapes where he can play with bright colors and natural light.

Francy is a proud Colombian who can’t stand still. She loves dancing, skydiving, yoga, singing and spontaneous travel. With this free spirit, she never thought she’d find a workplace that felt like home—until she joined RAB2B. And we’re so happy she did, because other than being excellent in her role, her all-in personality type makes her a fearless leader. “Our stakeholders know that we’ll deliver and that we’ll give it our all.”

Our User Experience/User Interface Design Lead, Santiago met his fiancé while working at RAB2B and is now the proud parent of 3-year-old chocolate lab, Samba. When he isn’t creating killer digital experiences for clients, he likes to kayak, hike and work out. He also dabbles in illustration and has won the annual RAB2B Agency T-Shirt Contest five years in a row…but who’s counting?

Patti started reading at age 2 and never stopped. Her passion for words, messaging and stories is palpable. She’s an old soul who loves to keep a pulse on new trends. Yes, she’s a grammar and punctuation nerd, too. Her union with RAB2B starts at the heart. Lead with love. Be transparent. Have grit. Serve others. When she’s not working, she’s recharging her soul in the country with Jim and their four, four-legged “kids”.