Launch fingerprint identification technology under the umbrella of Bancafe Unico.

A campaign was developed to show this advanced technology dynamically, segmenting communications by market niche and communicating technology benefits with relevance for each niche. In addition to traditional communications, the campaign centered on an analogy portraying a fingerprint as the key that gives access to all bank services. Graphics were also applied to all collateral materials with extensive office visibility, highlighting the fingerprint reader at cashier level.

The percentage of fingerprint registration exceeded estimates in 123%.