Rey Zippers Campaign
CLIENT: Rey Zippers
INDUSTRY: Manufacture
AUDIENCE: B2B
MEDIA: Promotions | POP

Build B2B and B2C brand recognition through an aggressive message that would attract attention to show the attributes.

Leveraging the phrase ‘Why don’t you shut up?” from King Juan Carlos to Hugo Chavez, a campaign was created around it, with zippers shutting people’s mouths. In the following pieces, the message was readjusted to refresh and update it.

  • The idea of leveraging the political situation, generated TOM for the brand
  • The negotiations increased considerably
  • Zippers Rey increased its market share