Televisa Infashion Magazine
CLIENT: House Editor Televisa Colombia
INDUSTRY: Communications
AUDIENCE: B2C
MEDIA: Direct | POP

Launch and position Infashion magazine as a publication that besides speaking of clothing, dictates what is fashionable in restaurants, tourism, sports, technology, home, etc..

An Infashion label was created to ‘mark’ objects and situations of different topics. ‘Infashion marks what is IN’

  • Infashion quickly gained recognition among the target
  • The label became a gimmick that readers immediately recognized
  • The magazine was codified in the major supermarket chains in the country