Porvenir “Retirement Fund"
CLIENT: Porvenir Retirement Funds
INDUSTRY: Banking & Finance
AUDIENCE: B2C
MEDIA: Direct | POP

Create a campaign targeting Porvenir commercial team to motivate them in their commercial activities, before February 14, deadline for the employers contribution to the “Retirement Fund”.

Based on the movie 300, a series of pieces was created with a language of heroism and struggle that motivated the commercial team to achieve victory and consolidate the leadership.

  • Porvenir Cesantias retained its market leadership
  • At the end of the day, it reported an importtant boost in market share
  • It increased the number of “Retirement Fund” members