RSA Royal & SunAlliance Insurances
CLIENT: Porvenir Retirement Funds and “Cesantias”
INDUSTRY: Finance & Banking
AUDIENCE: B2C
MEDIA: Collateral

Create a powerful direct mail that would motivate insurance brokers to attend the incentive plan launch event and achieve their business goals with RSA.

Taking into account that RSA is a British company and Brazil was the convention destination, a kit of pieces was created based on samba and party flavored tea.

  • The space was totally filled with launch guests
  • RSA policy sales reported a significant increase
  • A large number of inactive agents reactivated their RSA Pin numberts