Bancafe Fully Loaded
CLIENT: Bancafe
INDUSTRY: Finance & Banking
AUDIENCE: B2C
MEDIA: Print | OOH

Generate consumer peace of mind during the Colombian financial sector crisis.

Leverage recently launched corporate colors to create a distinct, simple and easy-to-understand image with specific messages outside the structure of traditional banking communication.

The language used enabled creation of a graphic and communication platform that was later used during 5 years providing tangible results in brand recognition ranking and in all communication resources.