Nashki 360° Branding
CLIENT: Nashki
INDUSTRY: Pharmaceutical
AUDIENCE: B2C
MEDIA: Corporate Branding

Create and position a new brand to enter the market channels, dominated by multinational brands, and also build consumer culture.

A foreign-sounding name was created with flashy packaging, which gave importance to the consumer. A famous person was used as an image (Maria Cecilia Botero), sampling was done on all channels, aired on TV and appeared in magazines.

  • Nashki was codified in the network of the 12 largest distributors / wholesale pharmacies in the country.
  • The complete line was placed in 395 supermarket chains in the country.
  • In the first year, sales volume reached over US $ 1.3 million and became the 2nd. vitamin brand in the country behind Centrum.