Pinguino Retail Guidelines
CLIENT: Unilever – Pinguino
INDUSTRY: Consumer Products & Services
AUDIENCE: B2B | B2C
MEDIA: Corporate Branding

Take brand guidelines provided and apply them to all required elements for the successful operation of ice-cream parlors of any size, from store fronts to menu boards.

A most comprehensive retail application brand book was designed and implemented.

Ecuador was the first country to implement the branding guidelines at store level. This book was used as a benchmark for the world