Colseguros Millionaire Ride
CLIENT: Colseguros Colombia (Alianz)
INDUSTRY: Finance & Banking
AUDIENCE: B2B
MEDIA: Collateral

Communicate the new company Senior Management philosophy (cultural change) at the traditional annual sales convention.

Based on the Monopoly game structure, the properties represented the values, vision and objectives of the new Colseguros management platform. The year was divided in 4 stages that measured both, the sales results and the culture assimilation.

  • The sales convention became a “conversation piece” with activities that allowed the CEO to talk about the companies values and goals throughout the entire year
  • Unprecedented interest from the sales force to reach their annual goals
  • 35% sales increase due to the increased enthusiasm of the sales force