Develop a Holiday Card that allowed for distribution among corporate clients and readers.

Around Christmas time, the magazine “Dinero” (Money) had to change its name to “Poder y Dinero” (Power & Money). The Holiday card developed was inserted in the Christmas issue, inviting people to have an optimistic, almost humorous attitude towards one of the most difficult years in Colombia’s economy by giving them ‘The Power of a Smile’.

The Power of a Smile was featured in news magazines and printed media as the right attitude from the Colombian corporate management. After 10 years the die cut, hard cardboard, card is still a conversation piece among members of both, the trade and the media.