Develop a teaser for a seminar that offered a joint venture between IBM and LOTUS.

A play on words using the Spanish expression “a medias”, which has the double meaning of ‘socks’ and ‘half a solution’. The invitation read: Don’t be left with ‘half a solution’…attend the seminar and get the entire solution, and it was sent with one yellow and one blue sock (LOTUS and IBM colors). The give-away for attendees was the second yellow and blue socks to complete the pair.

• 72% response to the invitation
• 64% effective attendance