Reinforce the leading position of the DMFP brand by showing their market expertise, and provide information on their product availability and competitive advantages, which include: brand name, vertical integration, ethical principles, distribution speed through a perfect chain, and added value in the products and services they offer.

A comprehensive campaign was developed featuring a product and its corresponding benefit in the B2B relationship, e.g. bananas in the context of a perfect supply chain; tomatoes as the wheels for a timely delivery and more. The campaign included 9 different references in 50 + sizes and applications.

• 67% stated the advertisement is helpful in explaining the benefits of Del Monte
• 37% increased their interest in learning more about Del Monte since reading the ad
• 63% are more likely to consider Del Monte as a vendor since reading the ad